价格带向下延伸39.109.113传奇策略提升短期业绩
资料显示，2010年3月，曾担任香港高防服务器帝亚吉欧印度洋酒业总经理的英国人柯明思39.109.113.205成为水井坊总经理，但是在2012年其因个人原因离职；2013年，美国人大米接任总经理一职，到2015年也因个人原因辞职，随后，范祥福接任。
白酒行业专家蔡学飞向蓝鲸产经记者表示，水井坊频繁换人的原因主要是战略调整的结果。中国白酒在2013年面临着三公消费的市场打压态势，2016年又出现以名酒为代表的快速复苏。在这样的背景下，水井坊作为定位高端的区域名酒，业绩压力较大，2013年也曾试图通过价格带向下延伸提升短期业绩。
“2016年名酒发展集体提速，水井坊也存在一定的滞后性，需要加速，这些外部环境的变化所带来的战略调整，应该是水井坊高管调整的主要原因。”蔡学飞说。
据了解，2013年、2014年水井坊曾面临巨大危机，业绩直线下滑。数据显示，这两年水井坊的营业收入分别同比下滑70.31%和24.88%，2013年净利润直接由正转负，为-1.54亿元，同比下滑145.47%，2014年亏损继续扩大，净利润为-4.18亿元，并且直接导致了该公司于2015年“披星戴帽”。
在2015年范祥福掌舵水井坊后，该公司开始扭亏为盈，2016年则继续保持增长，净利润同比增长155.52%，实现摘帽。2017年，水井坊营业收入、净利润分别增长74.13%、49.24%；2018年，营业收入增速虽然出现放缓，但是净利润同比增长72.72%。种种迹象都表明，水井坊正在驶入正轨。了解更多高防IP服务器情况，联系QQ：975949003 （罗经理）。
然而，在水井坊渡过难关并稳定增长的时候，范祥福辞任总经理一职。他向蓝鲸产经记者表示，“我选择在这个美好的时期’激流勇退’，因为总经理的角色要有很强的体力与脑力，比自己小10岁的危永标可以胜任这一职务，自己可以把时间更好的分配，留给家人。”
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39.109.113.81 39.109.113.207 39.109.113.165 39.109.113.39 39.109.113.249 39.109.113.123
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39.109.113.67 39.109.113.193 39.109.113.151 39.109.113.25 39.109.113.235 39.109.113.109
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39.109.113.78 39.109.113.204 39.109.113.162 39.109.113.36 39.109.113.246 39.109.113.120
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