快速降低SEM账户转化成本 ID:45.126.122.120
最近接手了一个账户，客户要求尽量把成本压缩，福州服务器但是客户并没有给他们之前的转化数据，以防我们根据之前的数据做预估，45.126.122.120做成本，而不是尽力降低成本。
那么要如何在没有历史数据的情况下，怎样在规定考核时间内快速完成转化成本的下降呢？
1、由于是老账户，账户结构和关键词质量度都不错，创意等物料也比较准确，那么我们可以先投放一个地区作为测试，看效果后再行优化。
2、由于顾客非常看重转化成本，这就需要转化非常的精确，接下来的时间内，根据一个月的账户数据分析，果断屏蔽高成本关键词，同时拓展转化较高的长尾关键词，暂停高消费无转化关键词，同时根据搜索词报告，合理添加否定词，拓展转化较好的关键词；这样经过一段时间的积累，账户的质量提高不少，转化成本势必会降低，然后在根据更长一段时间的数据统计分析，拓展更多相关性关键词，提升账户整体流量，同时不断降低成本，达成kpi。
3、注册精准化，以前注册的时候有的顾客都是乱写的号码，为了让以后的客户更加的精准，我们可以设置手机注册发送验证码的方式注册，这样更加提高了精准化程度。同时达到转化的目的。
专业提供高防服务器租用QQ 353824997，大客户专线：18300003210，期待以您的合作！
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