砸下重金争夺线下移动支付市场104.28.2.119

在最开始的几年，对营销的理解尚处懵懂状态的银联选择与“魔域服务器”进行捆绑，希望打造类似阿里的“双十一”轰动营销效应104.28.2.119，造出一个“62儿童节”以抢占市场份额。

然而运营3年之久的“62儿童节”虽然投入数亿，营销力度巨大，对大多数用户来说仍是完全陌生。不仅没能突出银联本身的品牌属性，而且在运营方式上一直以银联钱包为核心，通过银联钱包投放优惠券等形式来开展活动，也已与当时的移动支付趋势格格不入。最终无论从品牌形象塑造还是用户转化上来看，都远远未能达到预期。

回过头来看，银联在营销战上的失利早在2014年的线下支付方式选择中就已落入下风。

这一年，被称为中国新时代“四大发明”的移动支付元年，阿里、腾讯两大巨头旗下的支付宝和微信伺机而动，砸下重金争夺线下移动支付市场。支付宝推出手机钱包并不惜重金市场推广，微信支付则在除夕夜通过抢红包游戏一夜爆红，苹果推出基于NFC（近场支付）技术的Apple pay。

魔域服务器租用和托管首选T5机房，了解更多高防IP服务器情况，联系QQ：3001426221（黄经理） ，期待与您的合作！

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